23 Feb Australian tech success story shares her secrets

Naomi Simson – founding director of RedBalloon, ‘Shark’ on Network Ten’s hit new show, Shark Tank (Sundays at 8pm) and one of the most followed bloggers in Australia – publishes her new book this week.

Live What You Love is Naomi’s inspirational guide to finding the persistence, passion, positivity and purpose – the four power words that have guided her through stormy waters – essential to seeing any project (personal or professional) through to successful completion.

She shared the secrets of her success with The Daily Telegraph’s Dani Ongaro today, shared tips for keeping staff happy to The Daily Mail, spoke to the inimitable Deborah Hutton about living what you love, was interviewed by Booktopia TV and took Smart Company behind the scenes of Shark Tank in the piece below. Lots of entrepreneurial food for thought here!

Behind the scenes of Shark Tank with Red Balloon founder Naomi Simson – SmartCompany

Have you noticed that Red Balloon founding director Naomi Simson wears the same outfits in each episode of Channel Ten’s Shark Tank? Simson, who founded experience and rewards company RedBalloon from her home with $25,000 in life savings in 2001, has been wearing red ever since a colleague told her years ago, “if she wanted to be a CEO she better start looking like one”.