27 Feb Pay what you want for Thankyou book Chapter One
Australia’s Thankyou is renowned for harnessing people power to bring about change. The team has ploughed more than $3.5m of profits from sales of its water, food and healthcare products – money we consumers would have spent anyway – into water, food and sanitation projects globally to save thousands of lives. And its famous disruptive social campaigns have played a huge part in that success.
So how’s this for yet another ‘novel’ (boom!) idea? Think of Chapter One, the new book by Thankyou MD and co-founder Daniel Flynn that goes onsale today, not just as a great read but also as a crowdfunding campaign with a twist; an opportunity for YOU to become an investor in one of our finest social enterprises. Because profits from booksales will fund the future of Thankyou and allow it to make these two incredible leaps: the launch of Thankyou baby and the opening of its first overseas venture, Thankyou New Zealand.
Thankyou needs $1.2m to launch both initiatives and the guests at last night’s gala event in Melbourne generously showed their support to the tune of $450,000! But we still have a way to go.
Until that $1.2m goal is reached, Daniel will spend his days packing books in a warehouse in Essendon Fields. Who knows when that will be because, in an exciting first, you can name your price for Chapter One. That’s right – get down to Relay, Newslink and Watermark Books stores in Aussie airports and make them an offer, or jump online to buy your copy of this unique, landscape-style book. Its ‘sideways’ format – with pages flipped from bottom to top – will remind you that change happens when ordinary people challenge everyday assumptions, a key to Thankyou’s success.
So buy it. Flip it. Read it. Change the game.